Unfair Trade Practices : Advertising

Unfair Trade Practices

Selling Snake Oil: False Advertising by Book Publishers
Lerman Law Partners, LLP

Book publishers say they're not responsible for what they sell us-that even if a book turns out to be bogus and the.
Legal Clearance of Advertising Claims
Ethan Horwitz of Goodwin Procter LLP

Clearing advertising claims seems like an easy process. All you have to do is look at the claims made in an advertisement and make sure they are true. However, in practice, this is not as easy as it looks. It often involves reviewing consumer studies, technical data and sometimes even constructing scientific tests.
Lanham Act--False Advertising
William F. Frey of Honigman Miller Schwartz and Cohn LLP

Plaintiff brought an action against a competitor for false advertising under ?43(a) of the Lanham Act, 15 U.S.C. ?1.