What's In a Domain Name?
Michael L Goldblatt
This article reviews the importance of picking the appropriate domain before you launch your web site.
Strategic Alliances: Alternate Road to Success
Buchanan Ingersoll & Rooney PC
The standard playbook for the technology entrepreneur says: develop the technology yourself, market the resulting p.
Marketing "Security": Ten Ways to Protect Your Marketing Intellectual Property
David Rodnitzky of FindLaw M V
In today's competitive economy, the right corporate information can be worth thousands of dollars to your competitors, customers, and business partners. This month's column lists ten situations where your marketing department should avoid spreading the word.
Using International Franchising to Expand a Business
Andrew P. Loewinger of Buchanan Ingersoll & Rooney PC
Following the domestic "franchise boom" in the United States in the 1960s and 1970s, and the dramatic increase in i.
International Construction Marketing
Vincent W. King of Vincent W. King, P.A.
Despite recent setbacks in Asia, it appears there is still plenty of design and construction work on the international scene. In the US, the construction industry "is registering the highest levels of confidence in 10 years."
Want Answers? Check the LawMarketing Discussion List
Laurence Bodine
This article provides an overview of the benefits of networking through the LawMarketing Discussion List.
Marketing Your Business For Success
Small Business Administration
This publication provides information on basic marketing techniques.
Top Ten Marketing eLearning Tools
David Rodnitzky of FindLaw M V
Whether you are a neophyte marketing assistant or heading the marketing department at one of our nation's largest law firms, you can always learn more about your craft. AndÂ?surprise!Â?there are a lot of great resources online that will broaden your marketing horizons.
Marketing a Litigation Practice
Sally J. Schmidt
This article discusses the difficulties of marketing a litigation practice and suggests basic principles to create a thriving, independent practice.
Goulstson & Storrs And The FleetCenter LaunchGround-Breaking Co-Marketing Agreement
Goulston & Storrs
Goulston & Storrs announced today that it has signed an exclusive co-branding agreement with the FleetCenter's Premium Club. Under the agreement, the FleetCenter will co-brand The Premium Club with Goulston & Storrs. The relationship is believed to be the first of its kind in the nation between a law firm and a major entertainment center.