Leonardo, Lingerie And George Of The Jungle: Practical Considerations In Trademarks And Licensing
Jeffrey C. Katz and David A. Weems of Davis & Gilbert LLP
Trademarks play an increasingly important role in most businesses, yet many companies still deal with them on an ad hoc basis. There are a number of areas companies can focus on to maximize the value of their trademarks. Brand management encompasses everything from providing basic guidelines on proper trademark usage, to drafting complex licensing agreements, to coordinating IP audits, to conducting due diligence in corporate transactions, and administering domain name policies.
Branding in the Digital Age: A Brief Primer
Goodwin Procter LLP
To compete effectively, a business must achieve market recognition for itself and its products. The economic expansion of the last decade has greatly increased the number of businesses trying to get attention from prospective customers. At the same time, the Internet and other new venues for marketing have allowed for novel ways to compete for that attention. These factors present increasingly difficult challenges for businesses.
Wine Trademarks Ripe for Confusion
James M. Seff of Pillsbury Winthrop Shaw Pittman LLP
United States law favors free competition. To compete in the marketplace, providers of goods and services often us.
The Employer/Employee Relationship Begins Before the Beginning
Douglas B. M. Ehlke of Ehlke Law Offices
The employer/employee relationship clearly exists when an employer hires an individual to accomplish a task. All employers are aware of their responsibilities as related to employee safety, nondiscrimination, overtime pay and the like. But an employer's responsibility to employees begins before the first employee is placed on the payroll.
What is Intellectual Property?: Trademark
Judith A. Silver of Coollawyer.com
Intellectual Property is the group of legal rights in things that people create or invent. Intellectual property rights include patent, copyright, trademark and trade secret rights. In Europe and some other countries, ÃÂmoral rightsÃÂ, which are rights of the artist not to have her work greatly altered, are also included.
Frequently Asked Intellectual Property Questions
Elliott C. Alderman of The Alderman Law Office
WORK FOR HIRE: The creation of works is becoming increasingly more complicated, particularly as they are compri.
What's in a Name? Quite a Bit -- Maybe Your Whole Business!
Wendy L. Addiss of Coudert Brothers LLP
As the energy service industry changes and evolves, customer recognition of brand identity is more important than .
Selecting Good Trademarks
Mark A. Wright of McLane, Graf, Raulerson & Middleton, P.A.
The trademark you select identifies the source of your product or service and distinguishes it from the goods or services of other companies. A trademark should be memorable; should attract the eye, ear and mind of the potential purchaser; should elicit desirable consumer responses; and otherwise be distinctive. However, there is an inherent conflict between common marketing practices and trademark law.
Nuts & Bolts of Federal Trademark Registration
Lloyd L. Rich of The Law Office of Lloyd L. Rich
This article examines the various categories of trademarks and the benefits of registration on the either the Principal or Supplemental Registers.
Protection of Literary Titles
Lloyd L. Rich of The Law Office of Lloyd L. Rich
This article focuses on the protection afforded to literary titles by trademark and unfair competition law.
How To Select A Strong Company Name Or Product Name
Gabrielle A. Holley of Pillsbury Winthrop Shaw Pittman LLP
This article summarizes the trademark process and provides suggestions on how one selects a strong name for a product or good.