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• The Employer/Employee Relationship Begins Before the Beginning ( August 2003 )
  

  The employer/employee relationship clearly exists when an employer hires an individual to accomplish a task. All employers are aware of their responsibilities as related to employee safety, nondiscrimination, overtime pay and the like. But an employer's responsibility to employees begins before the first employee is placed on the payroll.

• Selecting Good Trademarks ( June 2005 )
  

  The trademark you select identifies the source of your product or service and distinguishes it from the goods or services of other companies. A trademark should be memorable; should attract the eye, ear and mind of the potential purchaser; should elicit desirable consumer responses; and otherwise be distinctive. However, there is an inherent conflict between common marketing practices and trademark law.

• Leonardo, Lingerie And George Of The Jungle: Practical Considerations In Trademarks And Licensing ( February 2005 )
  

  Trademarks play an increasingly important role in most businesses, yet many companies still deal with them on an ad hoc basis. There are a number of areas companies can focus on to maximize the value of their trademarks. Brand management encompasses everything from providing basic guidelines on proper trademark usage, to drafting complex licensing agreements, to coordinating IP audits, to conducting due diligence in corporate transactions, and administering domain name policies.

• One-time Trademark Opportunity in European Union ( October 2003 )
  

  The upcoming expansion of the European Union (“EU”) into Eastern Europe will provide trademark owners who want to protect their marks abroad with a unique, onetime opportunity: Any application filed before May 1, 2004, that is not blocked by an existing mark or a defect under national law in one of the current EU countries1 will automatically result in a registration in the entire EU if the application is approved.

• What is Intellectual Property?: Trademark ( May 2003 )
  

  Intellectual Property is the group of legal rights in things that people create or invent. Intellectual property rights include patent, copyright, trademark and trade secret rights. In Europe and some other countries, “moral rights”, which are rights of the artist not to have her work greatly altered, are also included.

• Branding in the Digital Age: A Brief Primer ( March 2002 )
  

  To compete effectively, a business must achieve market recognition for itself and its products. The economic expansion of the last decade has greatly increased the number of businesses trying to get attention from prospective customers. At the same time, the Internet and other new venues for marketing have allowed for novel ways to compete for that attention. These factors present increasingly difficult challenges for businesses.

• How To Select A Strong Company Name Or Product Name ( February 2000 )
  

  This article summarizes the trademark process and provides suggestions on how one selects a strong name for a product or good.

• Tough Times in the Sunshine State ( November 1999 )
  

  Florida practitioners should read this primer for the "new" distinctly aggressive sentencing categories, and a refresher for the "old".

• Protection of Literary Titles ( April 1998 )
  

  This article focuses on the protection afforded to literary titles by trademark and unfair competition law.

• Frequently Asked Intellectual Property Questions ( June 1999 )
  

  WORK FOR HIRE: The creation of works is becoming increasingly more complicated, particularly as they are compri.