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Primer on Marketing to Promote Your Practice ( December 1999 )
Marketing is a process that you can use to grow your practice. This article provides an overview of the four P's of marketing plans - product, price, place and promotion. -
Contest Marketing And Its Dangers ( December 1999 )
Beware! Running a contest is an innovative way of collect marketing data, but without a basic understanding of some simple rules can land your business in trouble. -
E-Commerce & Ontario Real Estate Practice ( December 1998 )
A brief consideration of e-commerce as it relates to Real Estate Practice in Ontario. -
E-Mail Fraud And The "Dirty Dozen" ( December 1999 )
Avoid scams! Mr. Sax sets forth the twelve bulk email scams, as identified by the FTC, most likely to plague large and small businesses. -
Web Site Construction: Are You Legal? ( December 1999 )
When contracting with an independent web site developer, there are legal and operational issues to consider. Mr. Sax raises some of those considerations here. -
Credibility Is The Key To E-Commerce Success ( December 1999 )
A brief description of technological methods to increase company credibility and improve e-commerce traffic. -
DOWNLOADABLE MEDIA, MP3, Gutenberg & The Future ( December 1999 )
Play a "Fanfare to the Common Man." Prior to the Gutenberg Press, there was only a Bible known by the various . -
Internet Legal Issues: Framing ( August 1999 )
This accessible article describes "framing" and the legal issues surrounding the practice. A must-read for those building their own web site. -
Internet Legal Issues: SPAM ( November 1999 )
The term "SPAM" is familiar to anyone with an email account. This article considers the intersection of free speech and SPAM, and ponders whether/how it should be regulated.
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